How to Use Preventive Care Social Posts to Gain Pet Owner Compliance

Preventive care is a vital window into your patient's health as diagnostic screenings provide valuable insights that allow for early detection and intervention. However, gaining pet owners' compliance can be challenging.

Using platforms like Facebook and Instagram, veterinary professionals can bridge this gap by educating pet owners on the importance of wellness testing. Social media posts can help set expectations for diagnostic testing during a routine wellness visit and explain why they're necessary.

  Explaining the value of preventive care to pet owners can be difficult. Access these easy-to-understand educational materials to help you and your team communicate the benefits.

Explore these preventive care posts that can be a starting place for ongoing conversations at your patient's next wellness visit.

Recommended caption

Routine wellness visits are a great way to help your pet live a healthy life for as long as possible. Testing during these visits can help us detect potential health issues early and may help you avoid larger treatment costs that can happen as disease progresses.

Recommended caption

Cats are great at hiding underlying medical issues. When you bring your feline companion in for a routine wellness visit, we'll do a physical exam and run diagnostic screening tests to help detect issues before your cat shows signs of illness.

Recommended caption

Great question! Diagnostic screening tests can act as an early warning system to uncover health issues before your dog shows signs of illness. Comparing test results from year to year also helps us better understand your dog's individual health needs.
 

Recommended caption

What happens during your pet's routine wellness visit? A typical visit might include a physical exam, diagnostic screening tests, and a subsequent review of results to track your pet's overall health and identify early warning signs of health problems.

Recommended caption

Dogs can become infected with intestinal parasites through exposure to contaminated soil or feces that contain the eggs or larvae of hookworms, roundworms, and whipworms. Bring a sample to your pet's next visit to be tested.

Recommended caption

Infected ticks spread many diseases that can threaten the health of your dog and family. It's important to protect your dog year-round with preventives and have them tested for exposure regularly.

By leveraging social media, veterinary professionals can empower pet owners to make informed decisions about their pets' health long before they step foot in the practice.

Eliza Porter
Social Media Content Manager

Eliza joined IDEXX in 2022 and oversees the company’s social media channels and content strategy in North America. She enjoys optimizing social media channels, supporting practices with client communications, and educating on the importance of preventive care.

 

In her free time, Eliza enjoys exploring the Maine coastline and hiking through the mountains with her fiancé, Geoff, and their 7-year-old lab mix, Flynn.


Don’t just keep up. Stay ahead. Sign up for the IDEXX Education Newsletter.