Caitlyn is a marketing strategist and copywriter with nearly a decade of experience writing for B2B and B2C brands. She specializes in the animal health industry and got her start as the in-house marketer for a large animal health distributor with locations across the Midwest. Since then, she’s worked with veterinarians, distributors, and pet supply companies to create effective content marketing and social copy. When Caitlyn is not in front of the keyboard, you can find her along with her husband and pets playing video games, horseback riding, or spending too much time following brands on Instagram. The views and opinions in this piece are the authors own, and do not necessarily reflect the views of either The Vetiverse or IDEXX.